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23 June 2014
San Francisco
Reporter Catherine Van de Stouwe

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Genstar agrees takeover of Asset International

Genstar Capital has signed a definitive agreement to acquire Asset International for an undisclosed sum by the end of July.

Asset International is a provider of data, information and marketing solutions to the global asset management industry and has a client base of more than 500 of the most prominent names in asset management, which represents more than $20 trillion of global assets under management.

The take over by Genstar will include Asset International’s recognised data products, such as the Simfund Mutual Fund database, Strategic Insight, Investor Economics and Plan for Life, and its portfolio of marketing solutions, including the brands Plansponsor, Planadvisor, Chief Investment Officer, Global Custodian and The Trade.

Tony Salewski, Principal of Genstar, said: “Asset International is a strong, vertically focused information services business that we have followed for several years, and it is an exciting platform from which to build a global leader in financial data and marketing services.”

“We are pleased that [they] chose to partner with us and we look forward to working with [them] to capture additional customers, accelerate product innovation, and expand the geographic reach of the company.”

Founder and CEO of Asset International, Jim Casella, added: “Our superior data has allowed us to build strong client relationships, and our business intelligence products are differentiated by their quality and ease of use.”

“We are uniquely positioned to grow our client base and benefit from the long-term growth in retirement saving and planning driven by aging demographic trends worldwide.”

“With Genstar’s help and expertise we will better capitalise on opportunities within our existing base of large enterprise clients, expand the product portfolio into adjacent sectors, and increase market share in underpenetrated international geographies.”

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